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Inside Sales Representative

We are looking for an Inside Sales Representative to join our WPS Canada team, based in Mississauga, Ontario Canada.  This full-time position is an opportunity for a self-motivated hard-working individual to make an immediate impact and contribution by performing sales & marketing tasks that will help a well-established company to generate sales opportunities with prospective new accounts while also assisting with executing a customer retention and customer care program. This role will afford the candidate the opportunity to learn about many aspects of customer service, marketing, and sales by being placed in the middle of the action. If you are interested in working with an established company that works in a dynamic, fast paced, consistently evolving environment then we would like to hear from you.

What you will do

  • Participate in customer outreach program, with primary goals to: Inform customers about latest WPS technology innovations; Promote purchases of parts, supplies and service contracts; Request feedback about our customers’ current and future needs.
  • Perform market research and prospecting for target market segments.
  • Assist with development of advertising materials, promotional programs, public relations and website content development and website search engine optimization.
  • Assist with development, implementation and optimization of a B2B social media marketing program.
  • Assist in preparing and executing marketing plan for industry trade organizations, with key focus to identify opportunities for WPS to exhibit and attend industry conferences and trade shows.
  • Assist WPS sales team with preparation of WPS proposal packages, in response to formal Request For Proposals and Tender opportunities, and to submit quotations in response to requests for quotations.

What we are looking for

Essential Qualifications:

  • An effective and persuasive communicator in both oral and written English.
  • Ability to work independently.
  • Strong presentation skills in one-on-one meetings and in group settings.
  • Ability to work under pressure.
  • Ability to deliver on time when placed under deadlines.
  • Minimum University Undergraduate Degree or College Diploma.
  • Working knowledge of Windows Operating Systems and Microsoft Office software applications.
  • Working knowledge of website software development tools.
  • Working knowledge of social media platforms, particularly LinkedIn

Desirable Qualifications: 

  • Minimum 3 years’ experience in business-to-business inside sales related to enterprise software solutions that reside within complex, large scale network environments.
  • Digital marketing program certification
  • Bilingual (French and English languages)
  • Previous experience working in the parking access & revenue control business or a related industry, e.g. Security Access Control, Building Control Systems.
  • Industry experience with website development and content management.
  • Industry experience with management of social media campaigns, particularly LinkedIn
  • Industry experience with use of Enterprise level Customer Relationship Management tools, e.g. Salesforce.

What we offer

As well as providing a competitive salary and benefits package, WPS actively works with its employees to foster a rewarding and supportive working environment to enable you further development. 

About WPS

WPS is an industry leading provider of automated parking system technology that delivers seamless customer journeys for parking facility users, while providing parking facility operators with the tools needed for to optimize utilization of parking assets and to maximize revenue collection.

Our mission is to provide customers with intelligent, reliable, innovative, and future-ready parking access and revenue control systems. Our vision is that the WPS cloud-based parking system platform will continue to evolve as an interoperable component of the intelligent transportation, mobility, and smart city ecosystem.

WPS Canada works in partnership with our network of regional service partners to provide support services for our ever-expanding base of parking system users; which incorporates regional service partners and system end-users- encompassing a broad spectrum of governmental, institutional, and commercial sector customers.

WPS Canada is part of the WPS Group, with International Headquarters in The Netherlands, and business units operating throughout Europe and the U.S. WPS is owned by CERTINA GROUP, a family-run industrial holding company with annual revenue of over 750 Million Euro, and more than 3000 employees. Over the past 25 years, CERTINA GROUP has invested in companies that adhere to the principles of sustainability, and corporate responsibility. CERTINA GROUP companies create long-term value for its employees, customers and society. Some companies have been part of the CERTINA GROUP portfolio for over 20 years.


If you would like further information, please contact Rick Duffy, Managing Director WPS CA on 

Equally, if you would like to apply for the role, please email your CV to 

Contact us

If you are looking for a serious reliable partner to realize your parking system, you have come to the right place. For more information you can always contact us.


5965 Exchange Drive, Suite Q
Eldbersburg, MD 21784

T:+1 301 258 9292
F: +1 301 258 9289

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