Batavia Stad Fashion Outlet
Batavia Stad Fashion Outlet was reopened in May 2017: the outlet center based in Lelystad Flevoland province) was extended to 40 stores. The official opening increased the amount of floor space by 5,500 sq. m. to an impressive 31,000 sq. m.
The outlet center currently stocks more than 250 fashion brands spread across 150 stores. The parking lot was redesigned during the renovation, and WPS Parking Solutions installed an all-new, state-of-the-art parking management system there.
Parking has never been easier. Visitors, employees, and suppliers can all access the parking facilities without any problem, pay efficiently, and quickly exit the site on departure. On arrival, visitors automatically enter the parking lots and purchase a one-day ticket at the end of their visit from one of the 10 cashless payment terminals.
A clear display screen shows customers that they can pay without their PIN using the latest contactless and PIN-less payment methods, Tap & Go en Dip & Go. In the exit terminals, we installed contactless card readers that enable visitors to leave the facility with a simple hand motion.
The parking system collects relevant management information, including the arrival of visitors and average parking duration. Visitors’ license plates are read automatically and without delay on entering and exiting the site. The data collected serves as the basis of the various parking statistics for Batavia Stad Fashion Outlet. The statistics are used to implement marketing campaigns aimed at specific user populations or demographics, while a team of WPS professionals ensures high-quality maintenance. This ensures that Batavia Stad Fashion Outlet can continue to use the parking management system for many years.